Why is squirting research important?

We believe people deserve accurate information so they can make smarter decisions to build a healthy and pleasurable sex life.
Squirting (often known as female ejaculation) is one of the most searched sexual phenomena on the Internet. But most of the content is either over-glorifying or shaming it, and myths around it abound. High quality, comprehensive scientific research on squirting is severely lacking. We seriously don't have enough information on it right now.
Dr. Zhana and Kenneth Play want to change this.
We want to offer a better understanding of squirting using legit sex science and from a humanizing perspective.
You can also check out our SQUIRTING RESOURCES down below for the science we're already doing, the education we're teaching, and more!

We decided to take matters into our own hands!

Do people like partners who squirt? What techniques, toys, positions, & contexts make vagina-owners squirt? Is squirting always a (better) orgasm? We put together a comprehensive survey that answers these questions and more.

Thank you for over 8,000 responses!

The survey is now closed.

Step 2

What percentage of vagina-owners squirt? What is the ejaculate made of?
We designed a research event to answer these two key questions an online survey can't answer!
50 non-squirters.
10 squirting facilitators.
A whole lot of squirt to send off to a lab.

Taking Place Summer 2023

Step 3

What will we do with our research findings? Put them in an art exhibit for everyone to enjoy!

The most comprehensive squirting research to date, all on display. Plus other art and interactive pieces that portray squirting in all its messy complexity.

Taking Place Winter 2023

We created this project, but we NEED YOU!

Thank to everyone who took our online squirting survey!
Sign up below to be updated about our research project or to apply to be a squirter participant!
Attend our exhibit (when it's ready) - sign up below for updates.

Step 1. Our Online Squirting Survey!


Dr. Zhana & Kenneth Play conducted the online Squirting Survey, the most comprehensive survey on squirting ever conducted.

This online survey answers:

  • Do people like partners who squirt?
  • What techniques, positions,  toys, and contexts make vagina-owners squirt?
  • Is squirting always a (better) orgasm?
  • How squirters feel about their squirting?
  • Is squirting ability linked to urinary incontinence?
  • and many many more...
We surveyed squirters and non-squirters!
Responses from all genders and sexualities!

Thank you to everyone who took our survey! It has more respondents than all other published research COMBINED -- over 8,000+ responses

“ “I am definitely not comfortable with the fact that I do it. I don't like the mess and it is really embarrassing. I am extremely confident sexually so it is weird to have a part of my sexuality that I am not 100% confident about. I don't want to mess up a guys bed or anything. I am not upset that I do it, but I have not come to terms with it yet. ”

Woman, 28, white

single, mostly heterosexual, US

Squirting Stories From Our Survey:

“At 62 with a new partner, after death of partner I'd been with 39 years, I started squirting for first time, why did it take till now to discover this fabulous mythical unicorn????”

-Woman, 62, white

in a monogamous relationship, heterosexual, Canada

“For me, squirting and orgasms are not necessarily linked. While it's possible for me to do both simultaneously, but the vast majority of the time, if I'm going to squirt, it will be well before the actual point of orgasm. Also, as far as attitudes about it: as a trans man, I find squirting identity-affirming and empowering because I can ejaculate like cis men, and this was my primary motivation in wanting to learn to do it.”

-Trans man, 27, white

single, gay/lesbian, US

“It was super liberating, and made me feel awesome because generally it can be very hard for my partners to help me climax, maybe because of sexual trauma I have had in the past or control/trust issues that keep me from letting go fully during sex. I have often felt broken. But squirting made me feel NORMAL and TALENTED!!! I actually laughed out loud from how hilarious and awesome it was. I was shocked by how much fluid came out too...”

-Woman, 25, Korean-American

single, heterosexual, US

Step 2. Our Hands-On Research PlayLab

No matter how comprehensive an online survey is, it still can't answer two crucial questions about squirting that everyone wants to know:


We designed our Squirting Research PlayLab to answer these two important questions by adding more and better data to this very limited research.

The PlayLab will be a day-long event matching 50 vagina-owners who’ve never squirted before with 10 squirting facilitators anecdotally known to have high success rates in facilitating squirting. We'll create a naturalistic research environment that is as comfortable and arousing as possible for our participants. Then Kenneth Play and the other squirting facilitators will use a variety of their reliable techniques to get our participants ejaculating.

Dr. Zhana will ensure that all research protocols and ethical guidelines are closely adhered to. A couple of medical doctors on our team will ensure the medical safety of all the procedures used for ejaculating and collecting the ejaculate. 

Summer 2023
12 - 8 PM
Brooklyn, New York

A first-of-its-kind squirting research event


Sign up for our email list to be kept updated about our Squirting Research Project, opportunities to apply to be a squirting participant at our PlayLab, and our "50 Shades of Squirt" art exhibit!

Step 3. Our "50 Shades of Squirt" Art Exhibit

  • Visual representation of our data on squirting from the online survey and hands-on playlab (actual squirt samples included!)
  • Art pieces that portray squirting in all its messy complexity
  • Interactive experiences that let you get up close & personal
  • Virtual Reality sex education on squirting
  • Live performances on opening night

Stayed tuned for our exhibit launch announcement following our PlayLab research.


Where You've Seen Us


Learn how to make her SQUIRT

The Sex Hacker Pro course teaches fundamental & advanced techniques on squirting, foreplay, and more

Featuring lessons on:

  • involuntary squirting
  • first time squirting
  • voluntary squirting
  • squirting from external touch
  • squirting from fingering
  • squirting with toys
  • vulva & full-body erotic massage


We created this project,

Sign up to be updated about our research project or to apply to be a squirter participant!
Attend our exhibit (when it's ready) - sign up for updates.